Why Coldwell Banker Network Brand power?

• Over 100,000 sales associates and brokers are affiliated with the Coldwell Banker brand

• Approximately 3,200 offices worldwide

• 20% of the individual and teams ranked in Top 400 Real Estate Professionals List are Coldwell Banker agents. 1

• Respondents to a Wall Street Journal survey ranked Coldwell Banker the number one company they would consider for future real estate transactions.

• The Coldwell Banker brand has the most closed sides of any real estate brand based on RealTrends 500. 3

• The Coldwell Banker Previews International Program represents four out of the five priciest homes in the U.S. 4

• Coldwell Banker transaction values are 10% higher than the industry average.

• The Coldwell Banker brand is the most visited brand on the Web. 5

• #1 in reputation and trust (BrooksRose Brand Tracking) 6

• Jim Gillespie – leading industry spokesperson

• Rick Davidson, Michael Fischer, Steve Bright, Frank Lindsey, Nelson Bennett have more than 100 years of  combined Coldwell Banker experience

• Habitat for Humanity is our corporate charity

• The Coldwell Banker brand: now ranked as having the “Highest Overall Satisfaction For Home Sellers Among National Full Service Firms” by J.D. Power and Associates in their 2009 Home Buyer/Seller StudySM . 5

• Oldest and most experienced real estate brand

• The first real estate brand to provide listings through a mobile Website for the iPhone and Blackberry, in the US, Canada and abroad.

• Coldwell Banker Legislative Week, May 2009: President Jim Gillespie met with top lawmakers on Capitol Hill to discuss housing issues and present feedback from more than 100 brokers nationwide who contacted their own local representatives

 • Powerful public relations presence on CNBC, Fox News, USA Today, New York Times, Wall Street Journal, CNN.com, etc.

• Industry leading innovative tools on coldwellbanker.com like Home Tracker, Online Video, and Satellite Mapping.

• coldwellbanker.com gives consumers access to over 3 million listings.

• Two-time winner of the Inman Innovator Award.

• In May 2009, Coldwell Banker changed the face of the real estate around the world with the launch of Coldwell Banker On Location. By partnering with YouTubeTM, Coldwell Banker On Location allows consumers to access thousands of videos including home listings, neighborhood features and much more.

• Microsoft Surface: new touchscreen technology application exclusive to Coldwell Banker that allows users to search for properties.

• Coldwell Banker Works named one of the top 10 intranet sites in the world! 5

• Free localized versions of coldwellbanker.com and coldwellbankerworks.com.

• LeadRouterSM leads from coldwellbanker.com deliver 68% higher closing rates than from local broker sites.

• Education – online and in-person with more than 400 courses offered annually.

• Recruiting/Retention programs.

• Outstanding support from: Executive Business Consultants, Regional Marketing Directors, Affiliate Service Managers.

©©2009 Coldwell Banker Real Estate LLC. All rights reserved.
1 Wall Street Journal/LORE Top 400 Real Estate Professional List. 2 2009 Residential Real Estate Survey: The Wall Street Journal marketing dept. /Beta Research Corp. 3 2009 Real Trends Top 500 report. 4 Ultimate Homes List: Most Expensive Houses in U.S. June 2009. 5 Nielsen Ratings, Jan-Aug 2009. 6 Research study conducted in July 2007 on behalf of Coldwell Banker® Real Estate LLC by Brooks Rose. Marketing Research LLC.